Under the Canopy

Re-Branding including:
Logo update
Typography Update
Color palette
Sustainable Retail Packaging
Sustainable E-Com Packaging
Creation of brand guidelines

Art Direction
Trend Research & Forecasting Trend Books
Pitch Decks & Presentations
E-commerce UI/UX
Digital Marketing Deliverables
Photography & Retouching
Unboxing Design
Warehouse Packing SOP

Created or oversaw creation of assets which include: new comprehensive brand guidelines issued to all vendors/clients, full pitch deck template, updated brand book and sales deck, line sheets, desk sides, seasonal trend books, marketing materials, social meida direction, email campaigns, all printed materials, e-commerce site design and site maintenance.

Design & oversee sustainable packaging design implimentation and production timelines across multiple vendors, product categories and retailers. Liase with internal teams and outside vendors to ensure photography, marketing, e-commerce and branding are aligned and consistent. Oversee continual brand maintenence and the build-out and use of template library.
(1) Positive Times,  (2) Under the Canopy,  (3) Stila Cosmetics,  (4) Arthurs 1795,  (5) Philadelphia Museum of Art,  (6) Form New York, (7)Carnegie Fabrics, (8) Portico

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