Under the Canopy
Re-Branding including:
Logo update
Typography Update
Color palette
Sustainable Retail Packaging
Sustainable E-Com Packaging
Creation of brand guidelines
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Art Direction
Trend Research & Forecasting Trend Books
Pitch Decks & Presentations
E-commerce UI/UX
Digital Marketing Deliverables
Photography & Retouching
Unboxing Design
Warehouse Packing SOP
Created or oversaw creation of assets which include: new comprehensive brand guidelines issued to all vendors/clients, full pitch deck template, updated brand book and sales deck, line sheets, desk sides, seasonal trend books, marketing materials, social meida direction, email campaigns, all printed materials, e-commerce site design and site maintenance.
Design & oversee sustainable packaging design implimentation and production timelines across multiple vendors, product categories and retailers. Liase with internal teams and outside vendors to ensure photography, marketing, e-commerce and branding are aligned and consistent. Oversee continual brand maintenence and the build-out and use of template library.