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Retail Packaging
Creation of brand guidelines
Art Direction
Trend Research & Forecasting Trend Books
Pitch Decks & Presentations
E-commerce UI/UX
Diffusion Line Branding
Diffusion Line Packaging
Created or oversaw creation of assets which include: new comprehensive brand guidelines issued to all vendors/clients, full pitch deck template, updated brand book and sales deck, line sheets, desk sides, seasonal trend books, all printed materials, e-commerce site design and site maintenance.
Design & oversee packaging design implimentation and production timelines across multiple vendors, product categories and retailers. Liase with internal teams and outside vendors to ensure photography, marketing, e-commerce and branding are aligned and consistent. Oversee continual brand maintenence and the build-out and use of template library.