Arthur’s 1795

Mood Board
Design Direction Logo Design
Color Palette Typography Custom Patterns
Brand Guidelines
Packaging Design

Neighborhood market
and historic coffee house, located in Schenectady, NY, was purchased by a new owner.

While keeping the heritage and integrity of the history, modernize the identity to appeal to a new, broader audience. Establish an overall creative direction and create a total branding and identity system that draws on the rich heritage, and conveys the brand’s commitment to hand-made, local, quality goods and personalized service.
(1) Positive Times,  (2) Under the Canopy,  (3) Stila Cosmetics,  (4) Arthurs 1795,  (5) Philadelphia Museum of Art,  (6) Form New York, (7)Carnegie Fabrics, (8) Portico

Personal Projects  /  Chopping Block  /  About  /  Home