Arthur’s 1795
Mood Board
Design Direction Logo Design
Color Palette Typography Custom Patterns
Illustrations
Brand Guidelines
Packaging Design
Neighborhood market
and historic coffee house, located in Schenectady, NY, was purchased by a new owner.
While keeping the heritage and integrity of the history, modernize the identity to appeal to a new, broader audience. Establish an overall creative direction and create a total branding and identity system that draws on the rich heritage, and conveys the brand’s commitment to hand-made, local, quality goods and personalized service.